How we select retailers
The retailers featured in this section have all been mystery-shopped by Platinum Guild International. They have been identified by their platinum merchandising skills and strong business practices. These preferred partners embody the attributes of platinum, the world's most precious metal.
Platinum Guild is an organisation that is dedicated to nurturing and promoting desire for platinum, the world's most precious metal. With more than 20,000 independent jewellers nationwide, we at Platinum Guild are committed to identifying the best platinum retailers in the United Kingdom. These retailers have been identified by their merchandising skills and strong business practices. We are confident that these preferred retailers will be able to provide you with a quality platinum experience.