Platinum vs White Gold & Other Metals

Not all white metals are equal. Did you know that white gold is mined from the earth yellow and must be chemically treated to appear white? White gold fades bringing forward its natural yellow tone, whereas platinum is naturally white and will never fade or change color over time. The beauty you see in your ring today will remain forever because of platinum’s unchanging nature. Click here to learn more.

This chart outlines some of the additional factors to consider when making the choice that’s best for you. Rollover and click to reveal more information.

The metal Platinum White Gold (14kt/18kt) Palladium

won't change colorClick here to reveal more information Click here to reveal more information Click here to reveal more information Click here to reveal more information

Unlike white gold, platinum is a naturally white metal which will not change color over time

won't wear awayClick here to reveal more information Click here to reveal more information Click here to reveal more information Click here to reveal more information

Platinum does not change shape and loses very little metal to everyday wear so your jewelry will last a lifetime

holds diamonds securelyClick here to reveal more information Click here to reveal more information Click here to reveal more information Click here to reveal more information

Platinum’s durability means precious stones are held securely in place for a lifetime - in fact platinum prongs are often used in rings made of less durable metals!

feels significantClick here to reveal more information Click here to reveal more information Click here to reveal more information Click here to reveal more information

Platinum is incredibly dense – at least 60% heavier than other precious metals

is pureClick here to reveal more information Click here to reveal more information Click here to reveal more information Click here to reveal more information

Platinum is usually 95% pure in jewelry (by comparison 18 karat gold is 75% pure and 14 karat is 58.5% pure)

is hypoallergenicClick here to reveal more information Click here to reveal more information Click here to reveal more information Click here to reveal more information

Platinum’s purity makes it naturally hypoallergenic, so even sensitive skin can wear platinum jewelry every day

is rareClick here to reveal more information Click here to reveal more information Click here to reveal more information Click here to reveal more information

Found in very few places around the world, platinum is 30 times more rare than gold

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