Diamonds
Platinum is a diamond’s best friend. A naturally white metal, platinum won’t reflect color into the diamond, and enhances the diamond’s brilliance. Platinum also provides the most secure setting for diamonds and precious gemstones.
The quality, value and cost of a diamond are determined by the 4Cs:
CUT: Refers to the angles, shapes and proportions of the diamond. These determine its fire and sparkle.
COLOR: Defines the degree to which a diamond is colorless, on a scale from D to Z. The more colorless the diamond, the more valuable it is.
CLARITY: Is determined by the number, size and position of inclusions and blemishes found in the diamond.
CARAT: Describes the weight of the diamond, which is also related to its size. Smaller diamonds can be more expensive than larger ones depending on the quality of their cut, color and clarity.
Diamond Shapes
There are seven basic types of cut for diamonds and colored gemstones, although your jeweler may also carry asscher, radiant or cushion shapes which are growing in popularity.
Colored Stones
The use of colored gemstones is a growing trend in platinum jewelry. Yellow, pink and cognac diamonds and sapphires, emeralds and rubies give platinum jewelry a fresh, bold look. Colored gemstones can be incorporated as a way to represent your personal style, or a birthstone.