Precious Platinum

About Platinum: Choosing a Gemstone


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Gemstones come in a huge variety of colors, shapes and sizes and are a great way of representing your personal style, or birthstone. Vibrant, colored gemstones such as yellow, pink and cognac diamonds and sapphires, emeralds and rubies give platinum jewelry a fresh, bold look. The classic colorless diamond is timeless and with a natural whiteness that never fades and won't reflect color into the diamond platinum is the perfect and most secure setting.

When choosing a gemstone, the most important consideration is that it is right for you. Set in platinum, your gemstone jewelry will be a reminder of your most special memories forever.

The 4 Cs provide information on how to choose the perfect diamond.

Cut - refers to the angles, shapes and proportions of the diamond which determine its fire and sparkle.
Color - defines the dgree to which a diamond is colorless on a scale from D-Z. The more colorless the diamond, the more valuable it is.
Clarity - is determind by the number of inclusions (small marks within the diamond). The fewer the inclusions, the more valuable and rare the diamond is.
Carat - describes the weight of the diamond, which is related to its size. Smaller diamonds can be more expensive than larger ones depending on the quality of their cut, color and clarity.

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