Whether it's the clothes they wear, the style of their hair or the precious metal they chose for their jewelry, we have a hard time looking away.

We're continually drawn to the choices celebrities make, and these choices - whether classic or trendy - have an enormous global impact on consumer demand and the retail jewelry industry's bottom line.

It's a subtle, yet powerful, phenomenon.  Now, more than ever, we are exposed to images of celebrities decked from head to toe in designer fashions and dazzling jewelry, and whether or not we know it, this exposure shapes our opinions about what we might desire for bridal jewelry, or anniversary, birthday and holiday gifts.

And while celebrity romance can often seem fleeting, the love affairs of certain celebrity unions throughout the ages transcend time and continue captivating our imaginations.  The passion, fervor and devotion of these ever-so-human couples, and the lengths they'll go to be together, make them nothing short of platinum.

From the Hollywood Hills to the Castle at Windsor, the world's most famous couples have been saying "I Do" with platinum for over a century.  With Hollywood awards shows becoming more about who wears what rather than the nominations themselves, more and more couples in love are becoming fascinated with and enthralled by the natural beauty of this rare metal.  Platinum has indeed proven to be as timeless as a couple's love.

	King Edward VIII & Wallis Simpson Love Story Highlights King Edward VIII gave up the British throne for twice-divorced American Wallis Simpson in 1936, after only 325 days as King. The newly-titled "Duke of Windsor" proposed to Simpson with a platinum-set, 19.77-carat rectangular emerald engagement ring. They married in France in 1937, with no members of the royal family in attendance. The Duke's wedding gift to Wallis was a "Marriage Contract Bracelet," designed in the shape of a garter, featuring an invisible setting with a cluster of cushion-shaped sapphires at the center of a wide diamond and platinum bracelet. The couple remained in exile from England the rest of their lives. The couple is buried beside one another in the royal burial grounds of Windsor Castle. Click here to read more
	Grace Kelly & Prince Rainier Of Monaco Love Story Highlights Hollywood megastar Grace Kelly met Prince Rainer of Monaco during the 1955 Cannes Film Festival. Seven months later the prince proposed marriage with a 12-carat, emerald-cut diamond engagement ring set in platinum Van Cleef & Arpels diamond waterfall earrings set in platinum were among the many lavish gifts Rainer gave his princess. Kelly retired from her acting career to marry the Prince in what was dubbed "The Wedding of the Century," and raise their family in Monaco. Princess Grace died in a Monte Carlo car accident in 1982 at the age of 52. The prince reportedly never recovered from a broken heart. Click here to read more
	Elizabeth Taylor & Richard Burton Love Story Highlights Taylor and Burton's torrid love affair began on the set of Cleopatra in 1961, while both were married to others. They married in 1964, after divorcing their respective spouses. Burton lavished extravagant jewelry on Liz throughout their relationship, including a Bulgari pendant, set in platinum with an 18.61-carat emerald surrounded by diamonds; the world-famous 33.19-carat, Asscher-cut Krupp diamond set in platinum; and the flawless, D-colored 69.42-carat, pear-shaped Burton-Taylor diamond. The couple divorced in 1974, only to remarry the following year.  Their second marriage ended in 1976. Burton died in Switzerland in 1984. Taylor is said to wear the 33.19-carat Krupp diamond given to her by Burton to this day. Click here to read more